The customer shows interest, but does not buy.
You see visits, inquiries and clicks, but the customer does not convert. Or they try once and do not buy again.
Unlock purchase by understanding how the customer decides.
There is interest, but the customer does not finish (re)buying
BELAB intervenes in a focused way, in a short timeframe and without interrupting execution. Without redesigning the product or service, we unlock results.
+18.3%
average return across 12+ agile and trad. teams
+80
Review our cases
behavioral experiments executed
+7 years
in banking, insurance, health and impact
others
Quick diagnosis
Signals that the solution is not where it seems
It is not always a product, experience or campaign problem. These signals help identify whether the friction is in how customers, users or teams make decisions.
You already adjusted the offer, but the result does not change.
The team worked on content, value proposition, differentiation or price. Even so, the KPI remains below expectations.
Improvements lift the number only temporarily.
Redesigns, campaigns or media investment move the metric for a while and then it returns to its previous level.
Abandonment concentrates at one specific point.
One step in the flow loses customers despite improvements in experience, technology and user exploration.
Internal adoption drops when operational pressure appears.
Everyone knows the tool or process, but under pressure the team returns to the previous way of working or uses it only partially.
Cases BELAB works on
The diagnosis starts with an operational question
Who needs to do what, and what is preventing them from doing it?
Sales and conversion
Prospects who do not move toward purchase or contracting.
Adoption
Users who sign up but do not complete the first meaningful use.
Recurrence
Customers who buy or use once but do not come back.
Digital channel adoption
Customers with access to a digital channel who keep using physical or phone channels.
Internal compliance
Teams that do not adopt a process, tool or organizational change.
Applied experience, not just methodology
Juan de Dios Bustios
Social psychologist from PUCP. +7 years applying behavioral design in banking, insurance, education, health, social impact and other sectors. With results demonstrated at experimental and business levels.
+18.3% average return across 12+ squads and +80 behavioral experiments supervised or executed.
Improvement in physical and psychological wellbeing, and regulatory compliance, among TASA artisanal fishermen (Breca).
Entry paths
Three ways to start with low risk
You can enter through any of the three routes. Each level includes the previous one and adds more depth.
Route 0
Behavioral mini-audit
To review a concrete friction without preparing a brief or committing to a long project.
Route Express
Express Behavioral Diagnosis
To decide better before investing in campaigns, redesigns, or incentives.
Route Full
Applied project
To test a prioritized intervention in a flow, campaign, product or channel.
If you only want to validate whether it applies: Route 0.
If you need clarity before investing: Route Express.
If you already want to test an intervention: Route Full.
| Deliverable | Route 0Behavioral mini-audit | Route ExpressExpress Behavioral Diagnosis | Route FullApplied project |
|---|---|---|---|
| Duration | 30-45 minutes | 10-15 reference days | 4 to 5 weeks |
| Initial suspicion and next step | ✓ | ✓ | ✓ |
| Barrier map | — | ✓ | ✓ |
| Suggested experiment | — | ✓ | ✓ |
| Experiment design and implementation | — | — | ✓ |
| Measurement and learning | — | — | ✓ |
| Decision to scale, iterate and case conclusions | — | — | ✓ |
| Next step | Schedule audit | Start diagnosis | Evaluate project |
You do not need to know which route to choose before writing to us. In the first conversation we see which one makes sense.
Route 0
Behavioral mini-audit
To review a concrete friction without preparing a brief or committing to a long project.
- Duration
- 30-45 minutes
- Includes
- Initial suspicion and next step.
Route Express
Express Behavioral Diagnosis
Includes Route 0 and adds clarity before investing in campaigns, redesigns, or incentives.
- Duration
- 10-15 reference days
- Includes
- Initial suspicion, barrier map, and suggested experiment.
Route Full
Applied project
Includes Route 0 and Route Express, plus experiment design, implementation, and measurement.
- Duration
- 4 to 5 weeks
- Includes
- Diagnosis, intervention, measurement, learnings, and decision to scale, iterate and case conclusions.
Next step
Discuss a concrete friction
In 30 to 45 minutes we review the behavior you want to move, the signal you are seeing and whether there is a reasonable behavioral opportunity.
- No project commitment.
- No sales presentation.
- If we do not see a behavioral opportunity, we will say so clearly.
Do we need enough data to start?
Not necessarily. We can start from qualitative signals, a journey or an observable friction.
Does the first conversation commit us to a project?
No. It only evaluates whether there is a clear behavioral opportunity and what the reasonable next step would be.
Does this replace UX, research, CRM or marketing?
No. It helps clarify which behavioral barrier those investments should solve.